Episode 9 throwback where I recall seeing Jimmy Talksalot perform live for the first time!
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Tag: semi-automatic
Have you ever heard the name Gary Bencivenga?
Probably not.
He’s not a traditional magician.
He’s a marketing legend.
Gary Bencivenga WAS the world’s greatest copywriter.
In essence, the world’s BEST salesman.
He was virtually unbeatable in head-to-head tests with other copywriters…
Until he retired.
Since then, he has only spoken a couple of times live.
One of his pet pieces of advice though was his 1% strategy.
He made it a habit to get 1% better every day.
Over the course of a year, the magic of compounding takes over and before you know it…
You’re A LOT better.
I faithfully follow that advice…
but not just one aspect.
I try to get one percent better every day on whatever I’m into.
The real magic is that all the other things you’re into can inform your magic.
For example…
A couple of days ago I shared a screenwriting book I was reading.
This one book helps me get 1% better, per day, at several things.
Let me explain.
Screenwriting involves getting better at storytelling.
This impacts my magic…
my writing…
my marketing…
my understanding of structure…
my understanding of how this particular screenwriter approaches problems…
her thinking, in essence…
and along the way, her opinions are checked against my own (when possible)…
as inevitably people voice their opinions in what they write…
often covertly, and sometimes overtly.
There’s more but hopefully, you get the idea.
So what are you doing…
TODAY…
to get 1% better at your magic?
at other things in your life?
Most people DO NOTHING.
Then wonder why they lived lives of quiet desperation (Thanks Thoreau!).
GET GOING.
This is an example from my Daily Emails on improving your magic…
This episode continues on from Episode 73 and an approach to magic which creates teamwork instead of an audience of adversaries
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