From today’s email…
I am writing this email…
moments from the release of the final trailer for…
Star Wars: The Rise of Skywalker
I didn’t bother to watch any of the crap Monday Night Football game it’s being premiered during…
I just set reminders for my favorite YouTube channels and opened twitter right before halftime.
As a magician and a marketer…
these events are full of takeaways because they are mass, global events.
Just like the Avengers movies or Game of Thrones.
To understand their appeal gives you insight into how people think and act.
What greases their gears so to speak.
Only Tolkien’s work captured my imagination like Star Wars as a kid.
I would pretend to be Luke Skywalker…
and more often…
in my backyard as a kid.
Many, many All Hallows Eve I had a lightsaber in my mitten’d, Canadian hands.
The re-start of these new movies ushered in a whole new generation of love for the brainchild of George Lucas.
I even have part of my street show swaddled in a Star Wars presentation.
Every day I see people wearing Star Wars tees.
The force is alive and well.
I have enjoyed the latest movies on an ever-increasing scale.
I enjoyed “The Force Awakens.”
I loved “The Last Jedi” even more.
and I’m looking forward to this “Final” installment of the Skywalker saga.
As I’m reading twitter…
people are firing up their home theaters.
Hanging on every new post and TV commercial.
The clock to halftime has ticked down.
Everyone is waiting.
I’m with 4000 other people on Collider waiting to see what’s up.
I just watched it 6 times.
The look of it is breathtaking.
One shot of Kylo is spectacular. The perfect beat for a magic show.
Which is really what all of this IS.
Begs more questions too…
which is exactly what it should do.
May the force be with you, always…
PLUS: Whenever you’re ready… here are 4 ways I can help you.
1. Listen to “Magic From Wherever I’m At”
Stories and personal rants on magic, street performing and the life of an itinerant wizard – Click Here.
3. Warpo Files
I interviewed New Orleans Street Magician (and one of my personal mentors) Warpo for 10+ hours. Send an email to firstname.lastname@example.org and tell me you want it by putting “Warpo files” in the subject line. I’ll get back to you ASAP and show you how to get it.